The vehicle that truly pioneered the SUV concept was the "Cherokee" (specifically the XJ model) produced by Chrysler in the United States. Its design philosophy evolved beyond the traditional off-road vehicle's singular focus on terrain capability; it prioritized passenger comfort and abandoned the heavy body-on-frame (non-load-bearing) construction typical of earlier off-roaders in favor of a lighter unibody (load-bearing) structure similar to that of most passenger cars. Yet, it did not entirely sacrifice off-road performance, retaining robust power and a 4x4 drivetrain-with the core concept being a primary emphasis on comfort.
In the United States-the SUV's birthplace-these vehicles have consistently topped sales charts since 2003. This success stems from their suitability for both city driving and off-road excursions, as well as their alignment with the personalities of a new generation that values self-expression and a connection with nature.
Upon entering the Chinese market, SUVs won the favor of many consumers thanks to their excellent value for money. 2003, in particular, marked a standout year for SUVs in the automotive market; industry insiders even hailed it as the "Year of the SUV." New SUV models sprang up rapidly, and sales figures climbed steadily.